Ecommerce Trends 2018

 In woocommerce web design and development

Ecommerce Trends 2018

The growth of global ecommerce is mind-boggling. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10 percent of retail sales  – a figure that is growing by nearly 15 percent each year. (Ecommerce Trends 2018.)

As much as 11 percent of online shoppers now shop online via their smartphone on a weekly basis, and 35 percent say it will become their main purchasing tool. Around 39 percent of online shoppers use social networks to get inspiration for purchases.

Ecommerce continues to evolve at a rapid pace, and you need to keep up with the latest online shopping trends to continue to boost your clients’ sales and stay ahead of the competition.


Which ecommerce trends are set to dominate 2018?

  • Animation
  • Better photography and videos
  • Social shopping
  • AR and VR
  • Automation
  • Machine learning
  • Voice search
  • Mobile commerce
  • Blockchain and cryptocurrency
  • Easier checkout
  • B2B embraces ecommerce
  • Omni-channel becomes more seamless and prevalent
  • The rise of the community-led brand
  • More delivery options
  • Simplicity over complexity
  • Brutalism design aesthetic
  • Web performance
  • Brands lean in to diversity

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