Top 10 Most important SEO Tips for URL optimization
1. Add Target keywords in urls
Search engines read URLs so they can better connect their users with relevant content.
2. Use 301 redirects
Tell google above changes to your URLs so you don’t lose your rankings.
3. Upload a favicon
Build your brand and build trust with your visitors and search engines.
4. Use canonical URLs
Avoid a duplicate content penalty by telling search engines your preferred domain and preferred web pages.
5. Add Mobile urls to sitemap
Identify mobile friendly pages in sitemap so they get ranked higher in mobile search results.
6. Block bad URLs with robots.txt
Tell search engines to ignore dynamic URLs that point to your canonical url.
7. No capital letters in URLs
URLs are case sensitive, so avoid confusing visitors and search engines.
8. Put top content in the root folder
URL structure can single top content because it’s in your root folder.
10. User readable URLs only
If humans can’t read or understand your URLs, either can search engines.